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Luna Tree Jewellery was established in 2007 by Clare McCormack. Previously Clare had worked as a buyer for a Fair Trade crafts business and this work had taken Clare to South East Asia and to Thailand where she made her initial contacts with the village which supplies Luna Tree with the silver jewellery. It was years later whilst on maternity leave that business plans were drawn up and financing for the business venture were secured.
Clare comes from an artistic background and this teamed with her buying and retail knowledge and experience was the recipe needed to create her business.
Nature is the over ruling source of inspiration in the jewellery, both by Clare and the silversmiths. The Karen people live close to the natural world working as subsistence farmers and have a very spiritual connection with their land. The hand worked Hill Tribe Fine silver has a look, weight and feel all its own and offers the wearer an intimate connection directly back to the silversmith who produces each item.
Clare works closely on the designs with the silversmiths on visits to Thailand. Many designs are pure Clare, some are a mix of Clare’s ideas and the silversmiths creativity and some are pure Karen Hill Tribe designs. Not quashing their creativity is something which is very close to the central focus of the business along with the Fair Trade ethics on which Luna Tree is ran.
As a buyer lucky enough to visit many rural communities within Malaysia, Thailand, Cambodia and West Africa Clare witnessed firsthand the devastating consequences of ill planned Aid projects which not only wasted charitable donations given in the understanding that these funds would be used for the greater good but also how Western ideals were thrust upon these communities rather than these communities listened to to find out what they actually needed.
Doing things differently with a trade not aid ethos enables the silversmith community which works with Luna Tree to have the freedom of additional earnings which is complimentary to their subsistence farming whilst keeping their silversmithing skills and creativity alive. Our silversmiths enjoy the challenge of working in partnership with Luna Tree Jewellery on new pieces, by sharing ideas we can collectively establish innovation and fresh exciting products with every order we place with them.
Luna Tree is still ran from a home office and continues to provide beautiful silver jewellery, handmade from the heart and delivered to stockists within the UK and further afield into Europe and the USA, selling directly via this website to retail customers and directly to the public via several stalls each month at various locations around the UK.